commercial script writer
short & long form
direct response television

About Me

My advertising career started during the '80s with Madison Avenue's Bozell Advertising where I spent 8 years working with dozens of prestigious clients including American Airlines, Merrill Lynch and Chrysler (during Lee Iacocca's remarkable tenure). I'd always had an interest in working in DR and at the time, it's prevalence on the airwaves was soaring. So in 1990 I switched gears and joined Great Response, a direct marketing division of Grey Advertising. That's where I got a complete hands-on education in production in general and DR in particular. I was writing the scripts, producing and directing the spots and shows and creating the off-line edits on one of the first digital editing systems.

In the ensuing years I began to freelance for several DR companies that provided production services for some of the most notable and respected names in the DR industry including Guthy-Renker, Tele-Brands, HSN and QVC. As many of the companies I worked with closed up shop or moved away, I decided it was time to "brand" myself and started doing business as Geordie The Wordsmith. Most of my time now is spent writing but I do find myself in the producer/director seat from time to time at the request of clients.